Fernando Rosales - Designer

MakerBot Product Site

MakerBot Industries 3D Printer product site refresh, using responsive principles and systematic design thinking. Cleaner more minimalist approach to typography and presentation improved the overall user experience.


Partnered with MakerBot to overhaul their global product site through the application of responsive and systematic design principles. Refined typographic hierarchy and underlying visual system to be optimized across all platforms. End result was a minimal and frictionless experience for the user, making it easier to find the information they needed and discover new products/services.