As design consultant for Learnvest, I worked closely with their team to develop a new brand identity, design language, and systematic UI for the company. We performed an extensive competitive analysis of the market, and formulated a new strategy for their financial product.
Learnvest's new brand positioning is aimed at an audience in its early-thirties looking to manage their finances and save for their first big investment. They offer user-friendly and comprehensible advisory services that are practical and approachable. Learnvest has matured from its startup years, thus needing a rebrand that conveyed a contemporary identity on the same level as other tech companies.